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Before
The original app download page had inconsistent use of typography and very outdated components. It was extremely text heavy and the heirachy of information was poor.
Wireframing
After reviewing the current experience I began wireframing some basic options. Wireframing to begin with helps me iterate fast and share my ideas with key stakeholders before we commit to a solution. In this instance, I needed to design for both desktop and mobile, including the homepage advertisement and product page.
Visual design
A fresh, modern redesign for the app download page using the existing style guide including a fully responsive mobile version.
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